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STRATEGIES MARKETING

Rootworth recruitment is an emerging trend in the recruiting industry, with more and more companies doing business around the world.Rootworth recruiting firms find qualified candidates in different countries for international organizations like global corporations, research foundations, international consulting firms and government contractors. GLOBAL recruiters need to be knowledgeable about international business trends and be well versed in technology used in global business like video conferencing.

  1. The Internet: The rise of the Internet has made global recruiting a reality because applicants can connect with international organizations from wherever they are. Global recruitment firms often use cloud computing, or software that is accessed through the internet, to perform many of their business processes so that recruiters in different countries can be on the same page. International recruiters need to be very comfortable working on the web to find qualified candidates, screen applications and stay in touch with clients and candidates.

  2. Translation Services: English is fast becoming the international business language, but there are times with global recruiters will need to communicate in a language other than English. When working in an international environment, it’s very important to be able to communicate with others in different languages. While global recruiters might not speak twelve languages, they should have contact with translation services to put employer marketing materials and other written communication into the native language of the applicant.

  3. Global Employer Marketing: When working with an international client, global marketing strategies are even more important because there are so many voices in global marketing, you have to make your voice heard. To work with an international employer brand, you have to set that brand apart from others with unique marketing strategies. Target audiences are also very important, so recruiters should do some international job market research to find qualified candidates in different countries.

  4. Know Your Job Markets: It is important for global recruitment specialists to understand the different job markets around the world. Certain countries have highly skilled workers and powerful executive candidates, but each market has specializations in various fields. Learn more about the job markets in various countries in order to identify opportunities and find candidates who fit with the international client.

  5. International Universities: Just like college recruitment strategies work in a local recruiting push, global recruiters should look to major universities in the client’s target countries to find qualified candidates. There may be a learning curve about which degree plans and education certificates are equivalent to US degrees, but universities in other countries can still be great places to find great international talent.

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